The Bluest Eye; Barbie's Effect on Modern Day Children

Throughout the centuries, young children often look up to various role models and icons and emulate and try to be like them. Young girls particularly feel as if they must look and act perfect in order to fit in to society and be liked. In Toni Morrison's The Bluest Eye, Shirley Temple and Mary Jane are the prominent figures in which young black and white girls look up to. In today's world it is no different. Even though the racial prejudices shown in The Bluest Eye are somewhat gone now, the perfect looking figures that children look up to are still here, such as Barbie dolls. Typically, Barbies are white skinned with blonde hair, blue eyes, and a perfect body. Because many girls in the United States own a Barbie at a young age, they are being taught how they should to look and act in the eyes of society. Similarly, Shirley Temple was seen as the 'perfect' girl in the 1940s, which is why so many children, including Pecola, felt inferior when they did not look the same way. 

One character in the novel, Pecola Breedlove, comes from an unstable family that is viewed as ugly by society. They live right above a store in one of the worst parts of town, and the store consists of glass walls. The glass walls represent the Breedlove's as a display for society to see; a display of something ugly and undesirable. Their humiliation is not private and they are hyper visible; people know that they are there but choose to stereotype them. Just by looking at the Breedlove family, you "wondered why they were so ugly; you looked closely and could not find the source...It was as though some mysterious all-knowing master had given each one of them a cloak of ugliness to wear, and they had each accepted it without question. The master had said, 'You are ugly people.' They had looked about themselves and saw nothing to contradict the statement; saw, in fact, support for it leaning at them from every billboard, every movie, every glance" (39). There is no distinct ugliness about the family, however, society automatically pegs them as undesirable because they look nothing like what is considered 'beautiful'. Beauty, as shown in "every billboard, every movie, and every glance," was perceived as being white, just like Shirley Temple and Barbie. Even though today's modern society likes to think that we have grown to be more diverse and that any person can be beautiful, there are still the same expectation that are shown in The Bluest Eye. In fact, our society today relies even more on trying to fit into this role of beauty, by going to extremes to be 'pretty' and look more like a Barbie.  

Given her unstable family, Pecola finds it hard to embrace and find beauty in her natural self, causing her to want to change, and be more like the 'beautiful' little girls: Shirley Temple and Mary Jane. Pecola lives vicariously through these icons on a regular basis. Claudia says that Pecola "was fond of the Shirley Temple cup and took every opportunity to drink milk out of it just  to handle and see sweet Shirley's face" (23). Pecola could not be more different than Barbie and Shirley Temple, however, she feels a slight bit of empowerment when she gets to at least see Shirley Temple. She does that same thing with Mary Jane candy. Pecola yearns for the blue eyes of Mary Jane, and "to eat the candy is somehow to eat the eyes, eat Mary Jane. Love Mary Jane. Be Mary Jane" (50). Pecola ignores any bit of uniqueness that she has just so she can be more 'beautiful', even if it is just for a few moments. Because she is so unhappy and dissatisfied with the way she looks, Pecola feels as if the one thing that could fix her discontentment would be to have blue eyes. Girls in the twenty first century lack this confidence as well and think that if they somehow look more similar to Barbie- a bit skinnier, prettier, or different looking in some way- they will be happier. This self degradation has always occurred in children because they see that the most beautiful icon, either Shirley Temple or Barbie, looks nothing like them. 

The exaggerated 'beauty' and perfectness of a Barbie is unrealistic and gives children false pretenses as to what they should look like. Society has manipulated children through advertisements and social icons, however, sometimes it is hard to actually discover where the true beauty lies in these figures. Similarly, Claudia is given a white doll for Christmas, and spends a copious amount of time dissecting the doll, trying to find out the 'beauty' in it that everyone talks about. Even though, "adults, older girls, shops, magazines, newspapers, window signs- all the world had agreed that a blue-eyed, yellow-haired, pink-skinned doll was what every girl treasured," Claudia is not yet convinced (20). Most people view a Barbie as beautiful because that is what they see advertised every day as being pretty; any look different from this is often considered not as beautiful. American society forces people to judge others by looking at their physical qualities and automatically pegging them as either beautiful or ugly.

The Power of Ads

The questions that one may ask themselves while reading this novel are, how can one hate oneself so much that they attempt to look, act, think like someone they are not?  To desire something so far from their reach that’s not even worth wishing for? How can they deny the simple things that make one happy to just please society? Morrison’s answer is advertisement of what the majority see as acceptable through the media, magazines, etc.

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In her novel, The Bluest Eye, Morrison points out to her readers that because of all the attention white American girls and women had during the 40’s, it had an undeniable negative effect on the African American female community, like it does to Pecola, Geraldine, Pauline, and to some extent, Claudia.  In this heart-breaking novel, Toni Morrison answers the “how” to the “why” her main characters are they way they are due to society’s perception of beauty.  For one, the advertisements have a major role in manipulating the minds of little black girls, such as the characters in Morrison's novel.  One of the main characters, Pecola, thought that if she had blue eyes, everyone would like her, approach her, and not be repulsed by her.  She desired to have blue eyes because she saw that being like them, the “pretty” girls, was the only way to beautiful during those times.  Not only did she see beauty in them, but she also saw a greater power in the blue eyes: that with blue eyes, the bitter and violent fights her parents had would stop because they would say, "Why, look at pretty-eyed Pecola. We mustn't do bad things in front of those pretty eyes.” (46). Pecola did not feel beautiful due to those reasons and in result, her insecurity was visible to others around her.  Her low-confidence in herself allowed black boys and girls to pick on her, ignore her, and treat her differently. Pecola, however, is not the only one craving to be more like the white girls, Geraldine is also on that same boat.

Morrison, interestingly enough, starts the chapter about Geraldine by introducing her as “they”.  By presenting Geraldine as “they, Morrison tries to point out to her readers that there was a social pressure for “colored” women (Black women who imitated white women).  They are expected to embrace the majority, and disregard their individuality to be accepted and allie themselves with the women superior to them, white women.  For example, like many white people in the 40’s, Geraldine is against trying to connect with black folks because they were known as dirty, uncivilized, and a minority to the white men and women.  This hatred of her own kind, leads to self-loathing, a major issue during this time for African Americans that Morrison emphasizes to her readers in this chapter about Geraldine in particular. By hating her own skin, Geraldine becomes very insecure with her body and is afraid of feeling dangerous, risky, exciting, and so on.  By both being disgusted by black men and women and her insecurity, she is incapable of enjoying sexual intercourse with her own husband.  Something that is supposed to be so beautiful and natural is bluffed and meaningless. She wonders, however, “what it would be like to have that feeling...”, but does not allow herself to feel such feelings or desires because she wants to keep her reputation of a clean and civil woman, as colored women were supposed to act (85).

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Nowadays, society see’s beautiful as having the perfect body, skin, hair and, of course,clothes.  Not too much different than 72 years ago, but it has been over exposed now that everything gets around much quicker for everyone around the world to see.  For example you have the magazines such as Seventeen, People, Cosmo, J-14, and tons more that talk about being fit and having the “summer bod” to have all heads turning.  For the majority of all those magazines, their models are skinny, tall, have the ideal body and their skin is flawless.  However, they will be and are photoshopped, which has us believe that people could possibly look like angels or something close to that. And though a lot of its readers know they are photoshopped, they still aim for the goal to have all those “perfect” traits.  Another example is the Victoria Secret models.  Girls obsess to have what they have, to be able to walk in a tiny, ityy-bitty bikini and not have to worry about belly rolls or legs that jiggle like jello. Third, movies, commercials, and T.V. shows also play a big part in the mind-controlling business of advertising.  In most, if not all movies that are of love or for teens specifically, somehow always have the main girl and guy be absolutely flawless.  Of course, after fantasizing to have that one cute guy fall for her, she wants to be like the girl in the movie, perfectly desirable. With T.V. shows its a little different.  Soem reality T.V. shows are meant mostly for entertainment, but unconsciously its advertising to its audience how to behave, appear, and think.  Evidently, these T.V. shows such as Jersey Shore, Bad Girls Club, Super Sweet Sixteen, and many more have had an effect on girls, especially, with other shows that show the outcome of these behaviors with 16 and Pregnant and True Life.

The pressure that society a couple years ago, and even now, was putting on teen girls and women had unfortunately caused a lot of issues that back in the 40's were not very known or even done.  More and more girls had become anorexic trying to reach the ideal body, which in many cases have lead to extreme situations having to be done to them or the disease would even cause an early death.  Not only this but for old and young women, plastic surgery was becoming very popular, still is. These choices were and are not made because they actually were in real need of it, but its done to change their appearance to look and feel more like the celebrities and models in perfume, swimsuit, clothing commercials and magazines. Today, society and the media are the little devil whispering in their ears to tell them what is beautiful, and that they are not it and will not be until they have exactly what the beautiful girl in the magazine has. But I cannot say it hasn't gotten better, because it has.  Now, not only women but also men have been realizing the dangers of the media and how much power it has over the minds of young girls, in particular.  In addition there have been sections in magazines and some shows about how to bring yourself up, how to be confident without having to change your looks.  But a lot of girls still want perfection, and its something Toni Morrison suggests we pay close attention to; that the insecurity that Morrison expresses with her readers of what African American women felt during many decades, especially in the 40's, is now in the minds and souls of the black, colored, white, young, and old. It gets to a point were young women and teens try so hard to impress and imitate idolized models and actresses, that they do whatever it takes to get there, and what takes to get there isn't always the best or safest choice.